TrueReach AI developed a custom dynamic pricing engine, giving Brysk full control over their pricing strategy with an intuitive rule management system. The project involved creating a highly configurable interface where brand and category managers could set and prioritize pricing rules across brands. The solution also provided real-time pricing adjustments, automatic rule applications, and a seamless POS and inventory system integration. The platform included real-time dashboards and a full audit trail for compliance. Automated, real-time price updates and robust access control, enabling brand and store managers to seamlessly adjust pricing across multiple brands, categories, and SKUs.